Getting the message across

One of the challenges we face with regards to building the business is getting our message across to as many locums and clients as we can, at a reasonable cost. Contrary to popular opinion we don’t make a fortune as an agency, In fact we make about a third of what a traditional agency would placing doctors, nurses etc.

We have tried PJ advertising but did you know It costs about £1900 for a decent size advert in the PJ? So, we have to keep that to minimum. Our website is our main source of new candidates so we have decided to focus our resources on driving visitors to our site www.pluk.co.uk but, how can we do that at a reasonable cost?

This blog is one of the ways. I hope that people enjoy the ramblings of a under paid, over-worked agency owner. Yesterday I also created a You Tube page for PL-UK at http://uk.youtube.com/watch?v=7u6NOkrXEnw It’s a bit uncomfortable watching yourself but in an age when we need to go Web 2.0 and all interactive, it’s what you’ve got to do.

Other ways we are trying is via our monthly newsletter PL-UK News. At present we send PL-UK News to around 1200 locums and the short newsletter is designed to discuss with/inform locums about issues particularly affecting self-employed locum pharmacists.  You can sign up for the newsletter at http://visitor.constantcontact.com/email.jsp?m=1101907712539

Anyway, got to go and to bring you up to date, I decided on the new accountant yesterday and all looks good on our coordinator in the South. I’m meeting up with her next week on my way down to Cornwall for a well  deserved holiday!

If you have any other ideas about how we can get our message across please let me know.